(316) 993-7935 MSmith993@gmail.com

SuperAgent Marketing

SuperAgent Marketing is a web to press DIY postcard marketing website targeted towards realtors. The goal of this site is to be a fast, easy, affordable solution for realtors who use direct mail.

After a couple of years of passively selling for this platform, we decided to rework the whole concept from the ground up in January 2019. We revisited everything from the workflow to the marketing and product offerings.

I had a number of differnt responsibilities for this project. I provided creative input, layout support. I helped build the WordPress section of the website. Finally, I designed the creative files the programmers used to create our online templates.

Since the project was complete we have seen a 100% increase in visitors and steady revenue growth month over month.

My Role in this Project:

  • Art Direction
  • Design
  • WordPress Programming
  • Postcard Template Design

Additional Team Members:

  • Darion Daniels – Marketing and Design
  • Brad Yeager – Senior Backend Programmer
  • Joyce Yu – Backend Programmer
  • Russell Honeycut – Web to Press Workflow and Project Management

SuperAgent Marketing Home Page

Our goal with the home page was two-fold. First, we wanted to provide an overview of the platform in a way that makes it seem super easy to use. We did that by organizing the entire ordering process into three easy steps to make a complicated process seem simple.

The second goal was to build trust for an unknown product. To build trust we use two tools. The first is a professionally filmed video testimonial. The second is a list recognizable of realtor companies who are currently using the platform.

Pricing Page

SuperAgent Marketing competes in a very competitive market by simplifying a complicated process. However, as with all things money talks, and SAM has one of the best rates for small run postcard mailings. We wanted to make sure our pricing was easy to find, understand and compare against other companies that may or may not include postage when advertising their cost.

Agent Solutions Pages

SuperAgent Marketing is built with two business models in mind. The first model is for the single broker. A one-person shop who needs to be able to do things themselves quickly and efficiently. The second model is designed to work with a larger brokerage with a dedicated marketing person who manages all of the direct mail needs for a group of agents.

To make both of these models clear to a user we created separate pages designed to explain the differences to help make sure people understand they are different products.